This article is ideally written for small businesses that are looking to get started with local search engine optimisation (SEO).
I would regard local SEO as a crucial step for all small businesses, both bricks and mortar stores or service businesses that want to capture customers that are within your local area and are searching online.
Having a website up and running is one thing, but optimising is the next step. It isn’t particularly difficult, simply follow the steps below to achieve online local SEO success. By optimising your business website and your business listings on other external websites such as Google My Business, Yell, Scoot and so forth, you can improve the ranking and visibility within the search engine results positions (SERPs). Ideally moving your website onto page one for relevant search terms that your potential customers will search for. If you haven’t got this basic step sorted, you are waving goodbye to potential customers and your competition will succeed.
One SEO company Glasgow has local website optimisation nailed time and time again for its clients. They have secured several first page rankings for various businesses throughout Scotland.
SEO plays a massive role in today’s markets. Here are a couple of headline stats:
- According to BrightLocal, in the last year around 92% of consumers have used the internet to search for a business local to them.
- The Yellow Pages directory was normally delivered once or twice a year in almost all areas of the UK, however this has declined significantly. Even ending delivery in some areas.
It would be fairly reasonable to assume that online search for local businesses will increase. As mobile phones get more advanced, it will make it easier to access this information on the go.…